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Author:McDonnell, P. J.
Title:Maintain Excellence, Cit Risk
Journal:Journal of Accountancy
2003 : JAN, VOL. 195:1, p. 75-78
Index terms:RISK
ACCOUNTING
ANALYTICAL REVIEW
PERFORMANCE APPRAISAL
Language:eng
Abstract:The paper states that there are two basic risks in the CPA profession: catastrophic service failure, such as that from providing inaccurate audit-related services, and business failure caused by losing top-quality clients. A firm that concentrates on improving leadership, staff and the client base can enhance partner, staff and firm performance and reduce risk. Exposure to risk increases exponentially when leaders can't accept bad news. The paper states that to get good staff, partners need to offer excellent training and advancement opportunities, approach the best area schools and make friends with the accounting program faculty. Demonstrate the firm's values so they will recommend their best students.
SCIMA record nr: 245819
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