search query: @indexterm analytical review / total: 857
reference: 3 / 857
| Author: | Levin, L. A. Behrens, S. J. |
| Title: | From swoosh to swoon : linguistic analysis of Nike's changing image |
| Journal: | Business communication quarterly
2003 : VOL 66:3, p. 52-65 |
| Index terms: | ANALYTICAL REVIEW CORPORATE IMAGE PUBLIC RELATIONS SOCIOLINGUISTICS |
| Language: | eng |
| Abstract: | The author's of this article model one way in which linguistic theory can be applied to the study of business communications. As a practical example, they analyze Nike's image and how it is created through internal and external forms of communication. |
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