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| Author: | Payne, M. |
| Title: | How the Olympics struck gold |
| Journal: | Business Strategy Review
2008 : SUMMER, VOL. 19:2, p. 84-93 |
| Index terms: | Asia China organizations |
| Freeterms: | olympic games sports |
| Language: | eng |
| Abstract: | The Summer Olympic Games (hereafter as: O.G.) 2008 were held in August in Beijing, China. The author has celebrated the O.G. with special interest, as he can remember a time when the International Olympics Committee almost went out of business. This Special report on the Olympics business is riveting, possibly having a lesson or two for your own organization. There is a brief history of the O.G. included. |
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