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| Author: | Quintal, V.A. Lee, J.A. Soutar, G.N. |
| Title: | Tourists' information search: the differential impact of risk and uncertainty avoidance |
| Journal: | International Journal of Tourism Research
2010 : JUL/AUG, VOL. 12:4, p. 321-333 |
| Index terms: | tourism information retrieval consumers decision making risk uncertainty Australia Asia China Japan |
| Freeterms: | avoidance |
| Language: | eng |
| Abstract: | While studies have explored risk and/or uncertainty avoidance's impact on information search, only few have clarified whether the two constructs impact differentially on information search. Herein, data were gathered from large online panels in Australia, China and Japan. The risk and uncertainty avoidance scales were reliable, had convergent and discriminant validity, being invariant across the three country samples. As expected, uncertainty avoidance was positively related to the extent of information search, whereas risk avoidance was not. This suggests these constructs to be distinct and possibly impacting at different stages of decision making. |
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