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| Author: | Klopfenstein, B.C. Spears, S.C. Ferguson, D.A. |
| Title: | VCR attitudes and behaviors by length of ownership |
| Journal: | J. of Broadcasting and Electronic Media
1991 : FALL, VOL. 35:4, p.525-531 |
| Index terms: | |
| Freeterms: | Time factor, Habits, Application |
| Language: | eng |
| Abstract: | About 600 VCR owners were asked and their answers were analysed. It was found that the longer the VCR was in the household, the more likely the owners were ready to watch and record TV programmes, to make high level recording , to buy particular tapes. Adaptation of new technology can be characterised by รพ higher income and education. |
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