search query: @journal_id 693 / total: 86
reference: 6 / 86
| Author: | |
| Title: | Meanings of radio to teenagers in a niche-programming era |
| Journal: | J. of Broadcasting and Electronic Media
1993 : SPRING, VOL. 37:2, p. 159-176 |
| Index terms: | |
| Freeterms: | CONSUMER BEHAVIOUR, MARKET SEGMENTATION, RADIOS, RESEARCH ANALYSIS |
| Language: | eng |
| Abstract: | Meanings of radio to teenagers have changed from a decade ago. These sifts appear to be related to differencies in radio and availability of alternative forms of recorded music. As teens approach adulthood, their tolerance for radio programming declines and they listen less to radio and more to tapes and CDs. Younger teens are much more accepting and more involved as listeners , especially during the period when they begin the transition from family to peer-oriented groups. Among ethnic groups, differences were found. |
SCIMA