search query: @journal_id 693 / total: 86
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| Author: | Walker, J. R. |
| Title: | Catchy, yes, but does it work?: the impact of broadcast network promotion frequency and type on program success |
| Journal: | J. of Broadcasting and Electronic Media
1993 : SPRING, VOL. 37:2, p. 197-207 |
| Index terms: | |
| Freeterms: | ADVERTISING, ADVERTISING EFFECTIVENESS, COMMUNICATION, PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | This study analyzed the effectiveness of promotions in stimulating interest in new and returning network programming, using 1,028 program advertisements edited out of a stratified sample of major broadcast network programming. |
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