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| Author: | Dubé, L. Renaghan, L. M. |
| Title: | Marketing your hotel to and through intermediaries; an overlooked best practices |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 73-83 |
| Index terms: | Hotel and catering industry Hotel management Travel agents Business travel Meetings Marketing channels |
| Language: | eng |
| Abstract: | As part of Cornell's broad-based survey of best practices in the U.S. lodging industry, researchers conducted a survey to discover the hotel attributes and pratices that create value for travel agents and meeting planners. |
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