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| Author: | Toh, R.S. Peterson, D. Foster, T.N. |
| Title: | Contrasting approaches of corporate and association meeting planners: how the hospitality industry should approach them differently |
| Journal: | International Journal of Tourism Research
2007 : JAN/FEB, VOL. 9:1, p. 43-50 |
| Index terms: | corporate planning meetings associations |
| Freeterms: | hospitality industry |
| Language: | eng |
| Abstract: | Based on survey data, this study examines the different goals and constraints facing corporate and association meeting planners (AMPs). It is shown how these differences produce 11 different concerns and behaviours. This paper also outlines 7 different ways in which the hospitality industry should approach corporate and AMPs. |
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