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| Author: | Fuchs, G. Reichel, A. |
| Title: | An explanatory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination |
| Journal: | Tourism Management
2011 : APR, VOL. 32:2, p. 266-276 |
| Index terms: | risk management risk behaviour motivation tourism travel |
| Freeterms: | volatile destination |
| Language: | eng |
| Abstract: | The study examines the relations between first-time vs. repeat visitors to a highly volatile destination in terms of risk perceptions, risk reduction strategies and visit motivation. The exploratory research question focuses on possible differences in tourist behavioral profiles connected with their decision to visit a foreign destination again. Set in Israel, a highly volatile destination, 760 international tourists were interviewed, classifying them as either first-time or repeat visitors. Discriminant analysis revealed that first-time visitors were attributed by human-induced risk, socio-psychological risk, food safety and weather risk. Contrarily, repeat visitors were associated with financial risk, service quality risk, natural disasters and car accidents. First-time and repeat visitors' risk reduction strategies (consulting with people who have visited specific destinations, information from travel agents among others) were also compared and contrasted. There were also differences between first-time and repeat visitors regarding motivations for the visit. Analyses were also conducted on the three sub-groups of repeat visitors, classified by number of visits. |
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