search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 79 / 87
Author: | White, K. R. Anzalone, C. T. Barbour, D. |
Title: | The effectiveness of shopper guides. |
Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 17-24 |
Index terms: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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