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| Author: | White, K. R. Anzalone, C. T. Barbour, D. |
| Title: | The effectiveness of shopper guides. |
| Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 17-24 |
| Index terms: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA