search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 78 / 87
| Author: | Meyer, A. |
| Title: | Une mini-base d'informations: le service-lecteur d'un periodique industriel (Usine nouvelle). |
| Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 93-112 |
| Index terms: | INDUSTRIAL ADVERTISING INFORMATION RETRIEVAL NEWSPAPER ADVERTISING |
| Language: | fre |
| Abstract: |
SCIMA