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| Author: | Drummond, H. |
| Title: | The power of impression management. |
| Journal: | Management Decision
1993 : VOL. 31:3, p. 16-20 |
| Index terms: | PERCEPTION HUMAN RELATIONS SELF-DEVELOPMENT |
| Language: | eng |
| Abstract: | Impressions are potentially decisive. Preferment often accrues to individuals who succeed in creating "the right impression", regardless of their competence or capacity for hard work. The psychology of impression management is explained in the article and some techniques for creating a powerful impression are introduced. |
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