search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 23 / 87
Author: | Bunk, B. |
Title: | Orientierung im Medienlabyrinth: Werbeinvestitionen. |
Journal: | Absatzwirtschaft
1993 : AUG, p. 96-101 |
Index terms: | ADVERTISING MEDIA TELEVISION ADVERTISING NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS SURVEYS GERMANY |
Language: | ger |
Abstract: |
SCIMA