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| Author: | Bunk, B. |
| Title: | Orientierung im Medienlabyrinth: Werbeinvestitionen. |
| Journal: | Absatzwirtschaft
1993 : AUG, p. 96-101 |
| Index terms: | ADVERTISING MEDIA TELEVISION ADVERTISING NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS SURVEYS GERMANY |
| Language: | ger |
| Abstract: |
SCIMA