search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 22 / 87
| Author: | Koppenhoefer, J. P. Kratz, H. |
| Title: | Werbeplanung: Mediaeinkauf in der Kostenklemme. *HENKEL |
| Journal: | Absatzwirtschaft
1993 : SEP, p. 82-86 |
| Index terms: | MEDIA SELECTION TELEVISION ADVERTISING NEWSPAPER ADVERTISING |
| Language: | ger |
| Abstract: |
SCIMA