search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Rehorn, J. |
| Title: | 2:1 für 2/1: Sind Doppelseiten auch doppelt so wirksam? |
| Journal: | Markenartikel
1994 : SEP, VOL. 56:9, p. 437, 440-441 |
| Index terms: | ADVERTISING EFFECTIVENESS NEWSPAPER ADVERTISING |
| Language: | ger |
| Abstract: |
SCIMA