search query: @indexterm newspaper advertising / total: 87
reference: 17 / 87
Author: | Arthen, H. |
Title: | Von betonter Preiswerbung zum guten Image: Mediastrategie im Handel. |
Journal: | Absatzwirtschaft
1994 : AUG, p. 90-91 |
Index terms: | MEDIA SELECTION MARKETING STRATEGY MARKETING MIX CHEMIST SHOPS NEWSPAPER ADVERTISING TELEVISION RECEIVERS INDUSTRY |
Language: | ger |
Abstract: |
SCIMA