search query: @indexterm newspaper advertising / total: 87
reference: 74 / 87
Author: | Hargitay, P. J. |
Title: | Neue Zürcher Zeitung: Weltblatt aus der Schweitz. |
Journal: | Marketing Journal
1980 : VOL. 13:5, p. 500-501 |
Index terms: | SWITZERLAND NEWSPAPER ADVERTISING |
Language: | ger |
Abstract: |
SCIMA