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Author:Le Floch, P.
Title:Droits de propriete et espace publicitaire dans la presse quotidienne regionale
Journal:Revue d'Economie Industrielle
1995 : 4th quarter, 74, p.31-46
Index terms:ADVERTISING
COSTS
NEWSPAPER ADVERTISING
FRANCE
PROPERTY OWNERSHIP
Language:fre
Abstract:This article try to verify, within the framework of the French local newspaper industry, wether the ownership structure is likeky to have an effect on the pricing behavior of daily newspapers' publishers.
SCIMA record nr: 146532
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