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| Author: | Ostheimer, R. H. |
| Title: | Magazine advertising during recessions. Publishers ride the business cycle. |
| Journal: | Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 11-16 |
| Index terms: | USA RECESSION BUSINESS CYCLES NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA