search query: @indexterm newspaper advertising / total: 87
reference: 12 / 87
| Author: | Price, V. Tewksbury, D. Huang, L-N. |
| Title: | Third-person effects on publication of a holocaust-denial advertisement |
| Journal: | Journal of Communication
1998 : SPRING, VOL. 48:2, p. 3-26 |
| Index terms: | NEWSPAPER ADVERTISING MEDIA RESEARCH COMMUNICATION |
| Language: | eng |
| Abstract: | In the paper, the potential of third-person effects (here as: 't-p.e.') to influence editorial behaviour is examined. Two studies investigated college students' judgments about a controversial advertisement and its suitability for publication in the college newspaper. The advertisement in question was printed in many college newspapers in the early 1990s. Study 1 confirmed a correlation btw. students' t-p.e. perceptions and opposition to publishing the advertisement. Study 2 suggests that both t-p.e. and publication decisions were primarily a function of variance in subjects' perceived impact of the message on themselves, not on others. In the paper, the implications of the findings for future research are discussed. |
SCIMA