search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 71 / 87
| Author: | Shuptrine, F. K. McVicker, D. D. |
| Title: | Readability levels of magazine ads. |
| Journal: | Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 45-51 |
| Index terms: | ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA