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| Author: | Dong, Xiaoling |
| Title: | On financial management of newspaper advertising (original in Chinese) |
| Journal: | Theory and Practice of Finance and Economics (c)
1998 : 5, p.55-56 |
| Index terms: | NEWSPAPER ADVERTISING ACCOUNTING |
| Language: | chn |
| Abstract: | Newspaper advertising is part of service business and has certain characteristics of commodity. There are specific measures and methods for the financial management of newspaper advertising. (1)Put coding management of ads into practice and combine newspaper, advertisement and management bill organically. (2)Draw up daily report of advertising incomes adn announce the income situation in time. (3) Establish a scientific and close settlement procedure for ads. (4) Develop general-purpose computer softwares for the management of advertising incomes. (5)Make direct use of computers to manage debts for advertising. The financial sector can control the debts via computer networks. |
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