search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 70 / 87
Author: | Sprague, J. D. |
Title: | Exaggerated and understated newspaper reach. |
Journal: | Journal of Advertising Research
1981 : DEC, VOL. 21:6, p. 39-44 |
Index terms: | ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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