search query: @indexterm newspaper advertising / total: 87
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| Author: | Zielske, H. A. |
| Title: | Does day-after recall penalize "feeling" ads? (in TV versus magazines) |
| Journal: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING MEDIA ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA