search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Mattison, M. |
| Title: | Techniques for developing newspaper audiences. |
| Journal: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 11-14 |
| Index terms: | NEWSPAPER ADVERTISING READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA