search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 67 / 87
| Author: | Matosian, J. |
| Title: | Effectiveness of different coupon delivery methods in building mass transit ridership. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56 |
| Index terms: | NEWSPAPER ADVERTISING DIRECT MAIL ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA