search query: @indexterm newspaper advertising / total: 87
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| Author: | Matosian, J. |
| Title: | Effectiveness of different coupon delivery methods in building mass transit ridership. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56 |
| Index terms: | NEWSPAPER ADVERTISING DIRECT MAIL ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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