search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 66 / 87
| Author: | Woodside, A. G. Ronkainen, I. A. |
| Title: | Travel advertising : newspapers versus magazines. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43 |
| Index terms: | TRAVEL ADVERTISING MEDIA NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA