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| Author: | Roos, J. Victor, B. Statler, M. |
| Title: | Playing seriously with strategy |
| Journal: | Long Range Planning
2004 : DEC, VOL. 37:6, p. 549-568 |
| Index terms: | action research decision making strategy |
| Language: | eng |
| Abstract: | This paper details two cycles of interventions and reflection in various executive development contexts. It was suggested that changing the constraints of strategy processes would also change the content generated. The hypothesis was tested by changing the typical mode of work to that of "serious play" and modifying the usual medium from verbal, computer and two-dimensional text and graphic by the introduction of 3-D media (lego bricks). The possibility of using serious play in making strategy is analysed. |
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