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| Author: | Randrup, R. |
| Title: | Why newspaper ads are effective |
| Journal: | Admap
2004 : JUN, VOL. 39:6 (451), p. 47-49 |
| Index terms: | advertising effectiveness newspaper advertising |
| Language: | eng |
| Abstract: | Why is it not possible to get detailed OTS data from newspapers, page by page? Well, they can, and this article tells how. What is more, there are clues to ad effectiveness, too. |
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