search query: @indexterm newspaper advertising / total: 87
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| Author: | Consterdine, G. |
| Title: | Distributing print exposure: a new planning tool |
| Journal: | Admap
2004 : NOV, VOL. 39:10 (455), p. 46-48 |
| Index terms: | media selection newspaper advertising printing industry United Kingdom |
| Language: | eng |
| Abstract: | How can print media planning be improved? The article submits a survey that has important implications for mixed-media campaigns. A new planning tool is introduced and it is outlined, how the data it provides can help media planners. |
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