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| Author: | Langford, M. |
| Title: | Smelling of roses or drowning in crude oil? A point of view on managing environmental crises |
| Journal: | Journal of communication management
2005 : VOL 9:4, p. 365-374 |
| Index terms: | corporate image image communication environment contingency planning disasters reputation crisis management environmental damage |
| Language: | eng |
| Abstract: | Investigating corporate activity, especially with regard to environmental activities, is more popular than ever. A badly managed environmental crisis can do extensive damage to a company's reputation. This article explores why environmental crises seem to have a bigger impact on corporate image than other incidents. It illustrates how such a crisis ought to be managed and stresses the importance of effective communication. |
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