search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Healey, J. S. Kassarjian, H. H. |
| Title: | Advertising substantion and advertiser response: a content analysis of magazine advertisements. |
| Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 107-117 |
| Index terms: | CONSUMER INFORMATION NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA