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Author: | Healey, J. S. Kassarjian, H. H. |
Title: | Advertising substantion and advertiser response: a content analysis of magazine advertisements. |
Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 107-117 |
Index terms: | CONSUMER INFORMATION NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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