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Author: | Reid, L. N. Soley, L. C. |
Title: | Decorative models and the readership of magazine ads. |
Journal: | Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32 |
Index terms: | WOMEN ADVERTISING RESEARCH NEWSPAPER ADVERTISING READERSHIP SURVEYS CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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