search query: @indexterm newspaper advertising / total: 87
reference: 62 / 87
Author: | Soley, L. C. |
Title: | Can newspaper audiences be simulated? |
Journal: | Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 67-71 |
Index terms: | READERSHIP SURVEYS NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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