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| Author: | Leckenby, J. D. Kishi, S. |
| Title: | The dirichlet multinomial distribution as a magazine exposure model. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 100-106 |
| Index terms: | STATISTICAL METHODS MARKETING MODELS NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA