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| Author: | Michon, C. |
| Title: | Le marketing dans la presse medicale = Marketing in the medical press. |
| Journal: | Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 83-93 |
| Index terms: | NEWSPAPER ADVERTISING MEDICINE MARKET SEGMENTATION |
| Language: | fre |
| Abstract: |
SCIMA