search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Liefeld, J. Heslop, L. A. |
| Title: | Reference prices and deception in newspaper advertising. |
| Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 868-876 |
| Index terms: | CONSUMER RESEARCH NEWSPAPER ADVERTISING RETAIL PRICING |
| Language: | eng |
| Abstract: |
SCIMA