search query: @indexterm newspaper advertising / total: 87
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| Author: | Chook, P. H. |
| Title: | A continuing study of magazine environment, frequency, and advertising performance. |
| Journal: | Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33 |
| Index terms: | ADVERTISING RESEARCH NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA