search query: @indexterm newspaper advertising / total: 87
reference: 52 / 87
| Author: | Pollay, R. W. |
| Title: | The subsiding sizzle : a descriptive history of print advertising, 1900-1980. |
| Journal: | Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37 |
| Index terms: | ADVERTISING NEWSPAPER ADVERTISING MEDIA RESEARCH HISTORY |
| Language: | eng |
| Abstract: |
SCIMA