search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Rhodes, E. W. |
| Title: | T-scope tests of yellow pages advertising. |
| Journal: | Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52 |
| Index terms: | YELLOW PAGES ADVERTISING EFFECTIVENESS NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA