search query: @indexterm newspaper advertising / total: 87
reference: 46 / 87
Author: | Bogart, L. Stuart Tolley, B. |
Title: | The search for information in newspaper advertising. |
Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19 |
Index terms: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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