search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Appel, V. |
| Title: | Editorial environment and advertising effectiveness. |
| Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16 |
| Index terms: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA