search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 48 / 87
| Author: | Krishnan, R. Soley, L. |
| Title: | Controlling magazine circulation. |
| Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23 |
| Index terms: | NEWSPAPER ADVERTISING SELLING |
| Language: | eng |
| Abstract: |
SCIMA