search query: @indexterm newspaper advertising / total: 87
reference: 48 / 87
Author: | Krishnan, R. Soley, L. |
Title: | Controlling magazine circulation. |
Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23 |
Index terms: | NEWSPAPER ADVERTISING SELLING |
Language: | eng |
Abstract: |
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