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| Author: | Alsem, K.J. Leeflang, P.S.H. Rauyl, J.C. |
| Title: | Media in beweging (III): De concurrentie tussen televisiereclame en persreclame. |
| Journal: | Economisch Statistische Berichte
1989 : NOV 1, VOL. 74:3731, p. 1080-1084 |
| Index terms: | MEDIA COVERAGE TELEVISION ADVERTISING NEWSPAPER ADVERTISING COMPETITION NETHERLANDS |
| Language: | dut |
| Abstract: |
SCIMA